Saturday, June 9, 2018

Along Came Emilio

Back in the end of the 40s there was the boom of the Haute Couture houses like Dior or Balenciaga (a blog was already written about this, if you have not read it ... you should do it!), The sublime elegance and the delicate designs were the hallmark, but an unknown designer had other plans. So once upon a time, a former Italian pilot of the Second World War named Emilio Pucci (1914-1992) who thought that Life needed a little joy (Macarena!) began to create designs of geometric patterns and filled of colors, lots of colors taken from nature like he said. It was his brand and hence his success.

Emilio Pucci at his studio.

Well, like I was saying, this nobleman (because he was noble and it is said to be a descendant of the House of Medici, that's it!) started designing, very discreetly at first, ski suits for his friends. Thus, a watchful eye with name and surname: Toni Frissell (photographer of Harper's Bazaar) saw one of his designs, it seemed very cool to he).r, and she asked him for more to publish them. It was then that his colored career took off (towards infinity and beyond!). Like he had a great knowledge of elastic fabrics, he decided to use it to create a line of swimsuits. And from there he went on to his very well-known psychedelic print dresses and ... without wrinkles! (who is not able to identify a Pucci just by seeing it?).



Marilyn Monroe wearing
a Pucci dress (1962).

In the 50s World already knew who Emilio Pucci was, but his definitive stardom came in the following decade, the 60s, the hippie era. His designs fit perfectly with this new countercultural movement (even today any color print is associated with the hippie world, right?). And also if women, who were fashion icons, fall in love with your clothes, take for granted that you already have guaranteed sales. Don´t think I'm talking about anyone, but nothing more and nothing less than Jackie Kennedy (pure glamour, what she wore, it became trend instantly). Adding that, in case you did not know, Marilyn Monroe was another one of his fervent followers too. So much so that when she died, she was buried wearing one of his wonderful designs.




Simone d'Aillencourt in Pucci.
Vogue (1967).

The creativity of this Italian was not only limited to dresses. He also designed uniforms, carpets, bags ... and even a porcelain line! Ladies, let's shout: "Hey, color me, Pucci!"


See you next week, vintage lovers!



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